Breakthrough brand of the year goes to Acne!

Since Acne's debut at London Fashion Week this year, all I'm hearing about is Acne. The name choice certainly hasn't effected this brands reputation and what was once synonymous with teenage skin break outs is now "you know Acne" "Yeah the fashion brand."

So in this blog I thought I would look at the rise of this great Swedish Brand, that fourteen years on is now an IT brand.

The start of this brand wasn't a conventional beginning into fashion, Jonny Johanssan, one of the owners who established the company in 1997 said " we didn't want to participate in fashion in the first place." So it's crazy to see what they've done with the company so many years on. The direction into fashion came when they designed a conference table, which made it into a spread in Wallpaper magazine which lead them to think, what else can we design?

And they filled a niche in the Market with unisex jeans. Since then the jeans have consistently improved, collection after collection selling over 300,000 pairs a year. With there current collection they are challenging very much the skinny jeans still. My pic for summer would be the Flex Snake SS11 in a lightly stonewashed dark grey with snake print pattern. They are retailing at £240.00 but for great fitting, stylish jeans you can never pay too much.

But what Acne's recent popularity is attributed to, has to be it's sleek tailoring,sexy shoes and wonderful accessories. There pieces this season are simple, yet incredibly chic and with such beautiful tailoring the clothing doesn't need to be over styled to look amazing.

Take for instance this beautiful Tarot Tencel SS11 long jersey tank in coral. Coral is one of the colours essential for the Summer and this dress is simple, elegance at it's best.

Retailing at £100 I think it's a bargain!

That's the thing with Acne unlike competitors like Philip Lim and Twenty8Twelve it's affordable luxury fashion, which lets face it in this economic times of uncertainty is fantastic for fashion lovers wanting quality pieces without the massive price tags.

I'm so excited to watch Acne this year, I think the best from them is yet to come.